Oh the agony of searching through bottomless piles and endless racks of vintage shirts and sweaters to find one that is not only soft enough, long enough or 70s enough, but one that also embodies who you are and how you feel about life that day.  Only to notice that the retro dream in your hand smells of one else’s hopes and dreams.  Well that day has come to an end.

Rebel Yell has arrived with gavel in hand to set justice for vintage lovers and comfort lovers alike.  

The brother and sister team launched this quirky and retro feeling line that is guaranteed to bring you back to the simple days, reminiscent of your childhood.   With its uber-cozy high quality cotton and pop culture allusions, it is unquestionable that A-listers like Jessica Simpson, Avril Lavigne, Ashton Kutcher and Nicky Hilton are eating the line up and are nowhere from full. 

Don’t get too worried, you wont have to wait outside your favorite celebrities home and steal a Rebel Yell shirt from their closet (although you might want to).  Rebel Yell produces a completely new line every 1-2 months!  So what do you have to dream about until then?   It’s all about the 80s! 

But what makes this line of hoodies, sweaters, tees and button downs so divine?  Although Andi Ballard, lead designer, can’t give away the secret details, she says it is in the “30 year reverse wash,” which has the same effect on fabric that sun, tobacco and sugar have on the human face.   The result is a perfectly soft, perfectly fit, hand-made gem that will make you look and feel like YOU without having to smell like someone else’s past. 

Rebel Yell can be purchased online at www.revolveclothing.com, www.singer22.com,  and www.shopkitson.com.